If you’re investing in PPC ads or billboards to fill your law firm’s marketing funnel with qualified leads – you’re throwing money away.
Consider this. 96% of people use a search engine in their legal advice research process and 74% of consumers visit a law firm’s website to take action. So you probably want to be online, right?
While you’d think that showing up first on Google with paid ad placement would be a win, the truth is that between 70% and 80% of users completely ignore paid ads.
To make matters worse, paid legal ads have a pathetic 1.8% conversion rate. Imagine spending upwards of $250 for that click and only having it convert once or twice!!
THAT is a waste of money.
If you want the highest-performing marketing for your money, you need SEO. And not the same-old tactics you’ve been using. You need a highly-focused, strategic campaign in SEO. Show up where it counts. Outrank your competition. Convert researchers into new cases.