Chicago is home to a bustling marketing industry. With so many choices, finding the right match for your brand can be a lengthy process. That’s why you need to know the characteristics of the best Hubspot agencies in Chicago.

Content Marketing specialists — not just Hubspot enthusiasts

The leading Hubspot partner agencies in Chicago know the ins and outs of content marketing. But what exactly is content marketing?

Content marketing is a strategic approach in which valuable information is positioned to educate and build trust with an audience.  It plays a fundamental role in attracting and converting because it ultimately leads your audience members into making confident, informed purchasing decisions.

While content marketing isn’t exactly synonymous with inbound marketing, there’s definitely a lot of overlap. Content marketing is a tool used in any good inbound marketing strategy, which aims to tailor content to an audience to attract them as long-term customers, as opposed to feeding them content they’re not interested in.

Essentially, the goal of content marketing is to tell a story where the audience is the main character and your product solves their problems. The art of storytelling is a powerful tool, and it’s used to create compelling narratives to educate your audience, inspiring them to make a purchase. Successful agencies have mastered delivering effective content to their audience through digital marketing channels like blog posts, emails, website pages and social media posts.

Don’t be mistaken, at via Digerati we ARE Hubspot enthusiasts, and that’s because Hubspot’s technology supports an inbound and content marketing approach that drives results for our clients.  Between Hubspot’s integrated marketing analytics platform that ties every interaction to revenue, to A/B testing capabilities supporting better conversion rate optimization, to workflow automation that drives up everyday efficiency, it’s hard to imagine success without Hubspot.

Marketing Automation geeks

Marketing automation uses software to streamline marketing activities by automating them. Common examples of marketing automation you probably see in action every day are any repetitive content marketing acts, like scheduled social media posts and emails.

The obvious benefit is efficiency. Why would you manually post content updates when the process can be automated?  With marketing automation, you’re saving valuable time and ensuring consistency. The less obvious benefit is the ability to curate content to specific leads, and automating personalized experiences with your brand.

There are a lot of marketing automation workflows you can try, but one effective approach is setting up email workflows. Emails with personalized content can be sent to leads. Workflows can be triggered by viewing your blog page, submitting a form, or even abandoning a shopping cart, and each trigger has tailored content.

You’re probably asking, so what does it cost? You actually don’t need a big expensive system to leverage marketing automation. What matters is pairing your solution with an effective strategy, and these Chicago Hubspot agencies like via Digerati are experienced masters of this process.

Digital Marketing experts

Digital marketing leverages digital channels to generate leads and build awareness, but the best Hubspot agencies also use data analytics to identify and improve performance across these channels to drive sales and profit.

For companies looking for improved visibility, look for agencies skilled in search engine optimization (SEO).  At via Digerati, this is one of our specialties and one that goes hand-in-hand with an inbound strategy.

If you want to be on the front page and haven’t gotten there organically yet, your agency might want to leverage PPC (pay-per-click) marketing including paid search engine marketing (SEM). Agencies should have experience using systems like AdWords and conducting research with A/B testing.

Effective email marketing and other marketing strategies using lead generation, like lead nurturing, or referral programs can also support individuals who are interested in your product. Combine that with social media marketing and you have a bulletproof content strategy.

There’s so much more to content strategy than automating posts, so the best Hubspot agencies in Chicago also are also proficient in the best tools in the industry. Whether it is WordPress for website design and development, or analytics platforms like Google Analytics, Google Search Console, and SEMrush.

Collaborative & Friendly partners

Status as experts in the field isn’t the only characteristic these Hubspot Chicago agencies have; you’ll actually enjoy working with them. They inherently possess intangible qualities that are ideal in a collaborator. As content marketers, communication is a key part of the job, so you can bet their clarity and responsiveness will be top-notch. Their active listening skills are unmatched because they value the expertise that you offer on your product, so your voice won’t go unheard.

At via Digerati, we’re not just trying to make a quick buck off of you, we operate with integrity. Our authenticity lends itself to creating a natural working atmosphere, so there’s nothing strained about your collaboration. Ideally, we should feel like an extension of your marketing team, sharing an easy chemistry with your organization.

The true value of the work and processes these agencies, and via Digerati, in particular,  is shown when their marketing strategies deliver successful outcomes. The best Chicago marketing agencies give you a return on investment and consistently demonstrate why you choose to work with them.

Looking for a Hubspot Partner Agency in Chicago?

Via Digerati specializes in inbound marketing, using data-driven approaches within Hubspot to help organizations of all sizes seek accelerated growth.  Contact us to learn how we can support your business.