According to HubSpot, the average company refreshes their website once every 18-24 months. The problems with this approach are that it is a high-risk bet because it’s a huge time investment, a large upfront cost, and often runs very late and over-budget. Also, typically there are unpredictable results because the site is built on opinions instead of data and there is often a set it and forget it approach.
We use a smarter approach that generates much better results called Growth Driven Design. We launch a website quickly and then improve it over time. This way your investment is spread over time and you launch on time and on budget. Doing this gives you data-driven decisions yielding month over month improvements.
Growth Driven Design has 3 stages: Strategy, Launch Pad, and Continuous Improvement.
Strategy – Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
Launch Pad – Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from.
Continuous Improvement – With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
We work with you the way you want to work. We can work with you on website strategy, training, and coaching and you can do the execution. Or we can do the whole shebang for you. Or we can do a hybrid model where we both work on it together.