Running a nonprofit organization is a difficult task, but most organizations are accustomed to doing a lot of important work with small budgets and limited resources. Because a large percentage of funding typically goes to an organization’s services, nonprofits run a lean operation. It’s recommended that organizations don’t spend over 35% of their funding on overhead expenses, while the rest should go to its programs. As a result, nonprofits have to make sure their resources go to valuable tools. That’s why in the past, lean budgets have led many nonprofits to be reluctant to adopt revolutionary technology like HubSpot. But the new HubSpot nonprofit program introduces discount pricing that is more accessible to nonprofit organizations, making it the perfect partner for lean operations.

Hubspot has earned its reputation as the gold standard platform for growing enterprises, and with its new availability to nonprofits, you can use this technology to expand your reach and turn your nonprofit into an efficient organization that is built for growth. Since this new program is bound to attract the interest of many nonprofits, we have compiled a comprehensive guide to the HubSpot Nonprofit Program with useful information on how you can use it to scale your marketing efforts, without exhausting resources.

An Enterprise-Grade Software Solution

The right technology, when integrated with an effective strategy, is often a powerful accelerator of various causes. New tech can better engage your supporters, advocates, and fundraisers. This is where the HubSpot Nonprofit Program comes into play. Hubspot is a revolutionary all-in-one digital platform that streamlines your entire marketing funnel, from the first stage of attracting visitors up to the conversion stage.

With the HubSpot Nonprofit Program, you’re able to streamline your operations as it gives you a 360-degree view of your campaigns. This enables you to identify your most effective marketing and communication channels and allows you to control your content. The HubSpot Nonprofit Program also engages your core audiences, simplifies your reporting processes, and improves your SEO in one platform. Think of it as a one-stop-shop for all your nonprofit’s digital needs.

Although HubSpot is widely known as enterprise-grade software, it has partnered with more than 3,500 nonprofit organizations globally, including WWF, Food Bank for New York City, World Vision, Greenpeace International, and Great Minds. They also have more than 500 integrations, including WordPress, Stripe, Zoom, MailChimp, etc., to expand your functionalities and provide you with a seamless digital experience.

Opportunities to Engage and Convert Traffic

At the center of this software solution is a powerful tool: the HubSpot CRM.  CRM (Customer Relationship Management) tools help businesses and organizations manage and organize customer relationships on one central platform and Hubspot has the best CRM experience of any we’ve ever seen. This platform is integrated with your other important tools, including the 3 main hubs available in the Hubspot Nonprofit Program:

Marketing Hub

With the HubSpot marketing hub, you’ll be able to increase your traffic, run marketing campaigns at scale and convert your web visitors. It comes with several features, including:

• A/B testing and analytics
• Audience segmentation and automation
• Social media management
• Email marketing
  

Sales Hub

The sales hub is all about equipping you with deeper insights into your audiences, converting more supporters, and automating important tasks. It comes with tools such as:

• A flexible customer relationship management system
• Meeting schedulers
• Donation forms through marketplace integrations

CMS Hub

The CMS hub allows you to build a powerful and customized website that can fulfill your unique organizational needs. Its main tools include:

• Drag and drop editors
• Editable themes
• Custom landing pages
• SEO tools

Even though the above hubs come as individual packages, if your nonprofit requires more than one, you can easily bundle them up to create your own customized platform.

Stop Cobbling Together Nonprofit Marketing Tech Stacks

If your marketing strategies are heavily reliant on multiple tech stacks, we recommend switching over to something more streamlined. Too many tools often complicate a user’s experience with your brand. In addition, analyzing conversion rates between disparate platforms is very difficult, so most organizations just don’t do it. But it’s important to learn from that data in order to identify what’s not working for your target audience and how you can improve. HubSpot’s software gives nonprofits the opportunity to learn from data, make better decisions based on that valuable information, and then execute better campaigns – all on one easy-to-use platform.

Additionally, for your nonprofit organization to accomplish all of its objectives, it requires several software platforms to track various elements of operations such as volunteer management, email management, relationship management, fundraising efforts, and events, etc. Unfortunately, most of these platforms are usually independent, and integrating and keeping track of them is difficult. This then results in a fundamental disconnect between various departments and slows down collaboration among the critical stakeholders.

For instance, an employee in the marketing department could require valuable information from the IT department. However, since each department likely has its own tech stack, the marketer will be required to send a formal request to the IT team or switch between platforms to access the information in a timely manner. This is highly inefficient.

You can’t afford to play the waiting game when it comes to information that can help you scale your operations. When your marketing tools are all integrated on one platform, informational access is streamlined across all departments. Most importantly, you can eliminate the costs for those add-on tools when the Hubspot platform includes them.

Hubspot Nonprofit Discount Program

One of the main reasons nonprofits shy away from adopting powerful technological solutions is because they are often expensive. The good news is that HubSpot’s new 40% discount program makes the platform more accessible.

You’re probably wondering, ‘why do I need to embrace a digital marketing and analytics platform?’ A major benefit is the ease of use it provides your audience. Most people have embraced sending donations through online platforms, and now with the right technology combined with an effective inbound marketing strategy, you can enhance your reach and win more advocates.

How to Apply to the Hubspot Nonprofit Program

Applying for the HubSpot Nonprofit Program is fairly easy, and you can get started in 4 steps.

Step 1: Find out whether your organization is eligible.

The eligibility criteria include:

• You must be a new HubSpot customer.
• You must sign up for a 1-year subscription.
• Your nonprofit should be registered and located in North America. HubSpot, however, has plans to roll out this program in other countries and regions.

Step 2: Apply for the program if you’re eligible.

Step 3:  Hubspot confirms your eligibility.

Hubspot will review and evaluate your application and confirm your eligibility using TechSoup. This process takes a maximum of 7 days.

Step 4: Get started!

If your application is approved, Hubspot will follow up by sending you an email detailing the next steps you should take.

Before HubSpot approves your application, you can get started with the free version and then apply the discount as you upgrade to the premium version.

3 Reasons to Switch to HubSpot

The nonprofit organization’s marketing landscape has dramatically changed. Traditional marketing strategies are no longer enough to inspire action and are often a waste of resources. The good news is that if you make the switch to the HubSpot Nonprofit Program, you can easily take advantage of marketing automation designed to drive marketing efficiency and help you take actions that matter most to your organization.

Here are the 3 biggest reasons why you should switch to HubSpot:

1. A Holistic View Accompanied by Data

The HubSpot Nonprofit Program gives you 360-degree visibility of your marketing campaigns. It offers you access to everything you need from start to finish, including your social media metrics and email marketing analytics.

Unlike nonprofit marketing tech stacks, everything is under one platform, and you don’t have to waste valuable time logging in and out of different software solutions. The best part is that all data is beautifully reported on giving you a clear picture of how your campaigns are performing.

2. Powerful Automation Features

The HubSpot Nonprofit Program allows you to automate critical functions important to your organization’s success. For instance, you can establish automated email workflows that are triggered every time a new visitor browses your site, clicks your email link, submits a form, etc. This will allow you to connect with your audience in a more influential way and increases conversions.

Other marketing automation features include:

• Donor segmentation based on their communication preference, volume of donations, lifecycle stage, common triggers that spark donations, etc.
• Customized content that has a magnetic appeal to your audiences based on their stage on the customer journey.
• Segmented social inboxes based on donors, volunteers, advocates, etc., giving you a focused view of social media activity.
• Prospecting tools for insights into your visitors’ activity.
• A/B testing to identify the most effective strategies.

3. Ease of Use

Most nonprofit marketing tech stacks have a steep learning curve and require you to spend countless hours talking to their support. Not so with the Hubspot Nonprofit Program.

You don’t need to be a tech genius to understand how it works and it requires minimal human involvement to get started. If you need support or training – Hubspot resources are the best out there. From the free, online training from HubSpot Academy to 24/7 Customer service support via chat, email and phone, Hubspot is invested in seeing you succeed.

It’s Time to Grow Your Nonprofit Organization With Hubspot!

The HubSpot Nonprofit Program is a dream come true; it’s scalable, has a ton of automation features, and gives you a holistic view of your data. This all-in-one platform is efficient and will grow with your organization as your operations scale up. The good news is that you can now enjoy a 40% discount when you apply.

Onboarding partners like Digerati can help you migrate, get up to speed, and take your organization to the next level with the HubSpot Nonprofit Program. Let us help you achieve more with less effort. Contact us today for an interactive consultation.