A solid marketing strategy is the key to success. StratAlign Group works with clients to create an actionable marketing strategy which includes:
- Set clear, attainable goals
- Create key metrics and benchmarks
- Define Buyer Personas – A deep dive on who your customers are, what problem you solve for them, and where they go to acquire information about solving their problem.
- Determine the Buyer Journey – what process does a prospect go through from discovering they have the problem to closing the deal to have you solve it for them.
- Perform a content audit – determine existing content that can be repurposed or refreshed
- Create a monthly and quarterly plan to achieve your goals