Content marketing, also known as inbound marketing, is the best way for prospects who are ready to buy your product or service to find you. This greatly decreases time to close deals while increasing your win/loss ratio.
Content marketing is creating content that is valuable to your prospect as they search for a solution to their problem. The prospect goes through a buyer’s journey as they move from becoming aware they have a problem, to considering your solution to their problem, to deciding to have you solve their problem. Each stage has different types of content aimed at moving them to the next stage.
