Conversion Rate Optimization
If you have 2,000 website visitors a month and you get 40 leads, your conversion rate is 2%. If we can move that to 5%, you will get 100 leads without driving more traffic. Conversion rate optimization is running lots of tests to improve your results and continually tweaking your site to increase conversion. We work with our clients to find the low hanging fruit and determine how to change things to drive conversion. We can show you how to do this or we can do it for you.
Nurture Marketing
Most leads that come in aren’t ready to buy now. But we want to keep in touch with those who aren’t ready to buy, so we can close them when they are. We do this by nurture marketing, which is a series of workflows that send customers the information they need to get closer to being ready to buy. For instance, if a prospect downloads an eBook and then goes to the pricing page, we could send them a comparison guide, then some time later, a product demo video, and then a webinar invite. By using automated workflows, we free up the sales team to close business instead of educating prospect until they are ready to buy. We can help you determine what would work best in a workflow and how to automate them or we can do it for you.
Marketing and Sales Technology Stack
Your marketing and sales technology is the heart of your marketing machine. Without a great technology stack you are flying blind and there is just too much manual labor. We evaluate your existing technology stack and recommend how to improve. We work with our clients on how to get more out of their current tools and suggest other tools that will enhance your existing tool stack.